Penang, the island famous for its vibrant food, heritage attractions, and photogenic buildings, is experiencing a significant increase in direct flights to and from China. Airlines are expanding their services to meet the growing demand for travel between these regions.

Shanghai Airlines, for instance, increased its direct flights from Shanghai to Penang from three times a week to daily flights starting December 19 last year, responding to positive feedback on the route. Additionally, Penang welcomed its maiden direct flight from Xi’an in December 2024, operated by Hangzhou-based Loong Air. The Xi’an-Penang route features two flights per week using an Airbus A320, with a capacity of 168 seats.

Malaysia’s leading low-cost carrier, AirAsia, has also launched four-time weekly direct flights between Penang and Shenzhen.

The strategic move to increase routes to Penang comes amidst the loosening of visa restrictions in China for visiting Malaysians. Currently, Malaysians can enter and remain in China without a visa for up to 30 days for business, travel, and transiting purposes. 

The increased connectivity has led to a substantial rise in Chinese tourist arrivals. In the first half of 2024, the number of Chinese tourists flying directly to Penang surged by 244.21%, with 44,847 visitors, compared to 13,029 during the same period in 2023. This expansion reflects the rising interest among Chinese travelers in Penang’s unique offerings.

Several factors contribute to Penang’s attractiveness to Chinese tourists. The island’s rich cultural heritage is exemplified by the UNESCO-listed capital city of George Town, a coastal enclave of age-old temples, pastel-painted alleyways, British colonial architecture, and Michelin-recognized food that ranges from local delicacies like nasi kandar (steamed rice with assorted curry gravies, proteins, and vegetables) to Chinese-inspired dishes such as char kuey teow (wok-fried flat noodles served with seasoned garnish).

Language accessibility also enhances the travel experience for Chinese travelers. With a significant Chinese-speaking population, communication is seamless and services such as guided tours in Mandarin are readily available, so that tourists from China can immerse themselves in the local culture without language barriers. 

The surge in flight connectivity and tourist arrivals is poised to strengthen Penang’s tourism sector and foster deeper economic ties with China. Local stakeholders, including hoteliers and small businesses, are optimistic about the positive ripple effects on the local economy. As Penang charms growing numbers of Chinese travelers, the island continues to solidify its position as a must-visit destination in Southeast Asia.

Banner image via No Destinations.