In a bizarre twist that nobody—or everybody—saw coming, IKEA’s tiny furniture sets meant for dolls are becoming the hottest commodity among Labubu collectors worldwide. If you’ve noticed adults frantically raiding the children’s section at IKEA lately, you’re witnessing the collision of two seemingly unrelated worlds.
Labubu figures, the wildly popular blind box toys created by Hong Kong artist Kasing Lung, have developed a cult-like following that’s now extending its tendrils into mainstream retail. The unexpected pairing began when collectors discovered that IKEA’s doll furniture sets, like the HUSET—miniaturized versions of classic IKEA pieces priced at USD $19.99 for living room sets and USD $20.00 for bedroom collections—fit their Labubu figures with almost suspicious perfection.
The trend exploded after collectors began sharing their elaborate Labubu-IKEA setups on social media. Videos showing the cheeky elf-like collectibles lounging on tiny IKEA sofas have gone viral, creating a feedback loop of FOMO among the collecting community. “I’m starting an office job soon and have my own cubicle, and I wanna get a little doll desk and chair for my labubu because ms girl needs to pull her weight and help with the bills😂” commented one Reddit user on the r/labubu subreddit.
The aftermarket demand is evident on reseller platforms, where HUSET sets are seen listed for USD $18-$40, significantly above retail prices. This secondary market activity suggests that collectors are willing to pay premiums when stores run low on stock.
Despite no official connection between IKEA and the Labubu brand, the pairing highlights how fandoms can organically reshape product purposes. IKEA continues to market HUSET as classic doll furniture without acknowledging the collector phenomenon, though reported employee observations suggest stores are noticing unusual purchasing patterns in their children’s sections.
Cover image via Reddit/r/labubu.
